🐺 SEO vs GEO, and Where CRMs Fit

Hey everyone! Sam here (AKA @SamSolid57 on X)

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SEO, or Search Engine Optimization, was designed around keywords, links, and rankings. Platforms like $GOOGL, $META, and $RDDT monetized attention by positioning themselves between the user and the answer.

The goal was traffic, clicks, and time spent, with value captured before a decision was ever made.

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GEO, or Generative Experience Optimization, shifts the battleground from pages to outcomes inside conversations. Instead of ranking results, the system determines what gets shown, recommended, or converted while a user is interacting with a chatbot or an owned digital experience.

Companies like $ZETA sit in this decision layer, using first-party data to guide actions in real time rather than chasing search placement.

CRMs, or Customer Relationship Management systems, are the data foundation that makes GEO possible. Platforms like $ADBE and $CRM collect and organize customer identity, behavior, and transaction history across channels.

SEO optimizes traffic, CRMs organize customer data, and GEO decides what happens next inside the conversation.

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